Syrus Mow
Projects
→ Dotcom Space→ Ankura
→ Tamaran
→ Memorise
→ Obey Alliance
→ Posters
→ Von Dutch
PROJECT → Dotcom Space
Dotcom Space is a café located in Tokyo, Japan. This project focuses on developing a cohesive visual identity system for Dotcom Space that can be applied consistently across both digital and physical touchpoints. Currently, the café’s visual presence across its menu, posters, and promotional materials lacks a unified look and feel.
To develop the design direction, I drew inspiration from Dotcom Space’s atmosphere and its role as a calm and modern gathering space. From this, I used elements such as their cafe’s grey interior color palette and grid-based layouts as the foundation of the identity system. These were then translated into a series of posters, promotional graphics for new items, and redesigned menu layouts.
The outcome is a refined and cohesive set of print and motion materials that strengthens Dotcom Space’s brand personality and can be deployed across in-store signage, menus, and digital platforms.
Project
Dotcom Space
Category
Visual Identity
Social Media Design
Print Design
Motion Design